A couple of years ago I had the pleasure of meeting Ilona Siller, one of the nicest and most genuine Art Buyers I have met thus far. She called in my book after she saw my work in the PDN 30 issue. We bonded on many levels, including our love for photography, the fact that we were both pregnant at the time, and both of us had moved to the US from Eastern Europe in our youth (she from Russia, I from Romania). It’s not every day that you meet people you connect with, so needless to say, we kept in touch and I have always thought of her more like a friend than an Art Buyer at an agency.
About a year ago, right after the new year, I sent out a promo to previous clients, Photo Editors, Art Directors, and Art Buyers, Ilona being one of them. It included a big white mug, a package of organic hot chocolate powder and three of my food photography promos. Within minutes of receiving it, Ilona emailed me to say how much she loved the package. I saved her email, because I was so thrilled that she took the time to write such a nice message.
Fast forward to a couple of days ago when I got an email from Ilona saying that someone at PDN magazine was interviewing her for an article called “Promos I kept” and she wanted to talk about MY hot chocolate promo. So here it is, the article that was posted on the PDN website yesterday. (The photos below were posted under the “Photo Gallery” on the website along with the article.) If you have a PDN subscription, you can also view the article on the PDN website.